Rankings — Cafeterías MX

168 ciudades ordenadas por potencial de mercado cafetero

0 ALTA = $0M TAM6 MEDIA = $557M TAM105 BAJA = $2295M TAM57 EXPLORAR = $478M TAM

Ordenar:

168 ciudades

#	Ciudad	Score	Población	Estab.	Densidad	% Espec.	TAM	Top marca	Prioridad
1	ZM Monterrey	64	5.3M	1K	24.7/100K	26.5%	$4K	Starbucks	MEDIA
2	ZM Guadalajara	56	5.3M	2K	43/100K	14.9%	$4K	Starbucks	MEDIA
3	Culiacan	48	1.0M	1K	124.7/100K	40.8%	$719	Caffenio	MEDIA
4	Chihuahua	46	938K	1K	108.7/100K	34.5%	$672	Starbucks	MEDIA
5	Hermosillo	45	936K	937	100.1/100K	30.2%	$671	Caffenio	MEDIA
6	San Pedro	45	129K	243	187.7/100K	24.7%	$93	Starbucks	MEDIA
7	ZM Tijuana	44	2.2M	2K	88.5/100K	19.3%	$2K	Starbucks	BAJA
8	ZM Puebla	44	3.2M	2K	59/100K	14.5%	$2K	Italian Coffee	BAJA
9	Puerto Penasco	43	68K	203	297.8/100K	20.7%	$49	-	BAJA
10	Cuauhtemoc	42	546K	2K	343.5/100K	15.9%	$391	-	BAJA
11	Juarez	42	1.5M	819	54.2/100K	28.1%	$1K	Starbucks	BAJA
12	Santa Catarina	42	306K	479	156.4/100K	23.6%	$219	Starbucks	BAJA
13	Guadalupe	42	212K	348	164.4/100K	24.1%	$152	Starbucks	BAJA
14	Zapopan	41	1.5M	1K	83.9/100K	23.1%	$1K	Starbucks	BAJA
15	ZM Merida	40	1.3M	1K	93.2/100K	21.9%	$943	Starbucks	BAJA
16	Benito Juarez	40	434K	1K	236.3/100K	14%	$311	Starbucks	BAJA
17	Los Cabos	40	351K	623	177.4/100K	18.3%	$251	Starbucks	BAJA
18	Bahia De Banderas	40	188K	600	319.8/100K	16.7%	$134	Starbucks	BAJA
19	Mazatlan	40	501K	571	113.9/100K	25.7%	$359	Starbucks	BAJA
20	San Andres Cholula	40	154K	336	217.5/100K	17%	$111	Starbucks	BAJA
21	ZM Queretaro	39	1.6M	1K	89.3/100K	19%	$1K	Starbucks	BAJA
22	Miguel Hidalgo	39	414K	829	200/100K	12.8%	$297	Starbucks	BAJA
23	San Nicolas	39	430K	478	111.1/100K	25.7%	$308	Starbucks	BAJA
24	Jerez	39	58K	145	251.7/100K	16.6%	$41	-	BAJA
25	Saltillo	38	880K	595	67.6/100K	27.7%	$630	Starbucks	BAJA
26	Centro Villahermosa	38	684K	559	81.8/100K	26.5%	$490	Starbucks	BAJA
27	Leon	37	1.7M	2K	101/100K	13.5%	$1K	Starbucks	BAJA
28	Iztacalco	37	390K	2K	435.5/100K	11.3%	$280	Starbucks	BAJA
29	Coyoacan	37	614K	932	151.7/100K	15.7%	$440	Starbucks	BAJA
30	Mexicali	37	1.0M	932	88.8/100K	21.8%	$752	Caffenio	BAJA
31	Apaseo El Grande	37	101K	413	409.2/100K	13.8%	$72	Starbucks	BAJA
32	La Paz	36	292K	720	246.4/100K	11%	$209	Starbucks	BAJA
33	ZM Cancun	36	889K	715	80.4/100K	22.5%	$637	Starbucks	BAJA
34	ZM La Laguna	36	1.4M	566	39.5/100K	24.4%	$1K	Starbucks	BAJA
35	Salamanca	36	282K	564	200.3/100K	11.2%	$202	Italian Coffee	BAJA
36	Metepec	36	242K	402	165.9/100K	16.2%	$174	Starbucks	BAJA
37	Colima	36	157K	300	191/100K	13.7%	$112	Starbucks	BAJA
38	Tlaxcala	36	100K	211	211.2/100K	11.8%	$72	Italian Coffee	BAJA
39	Rosarito	36	121K	207	171.3/100K	16.4%	$87	Starbucks	BAJA
40	Progreso	36	66K	81	122.7/100K	24.7%	$47	-	BAJA
41	Ecatepec	35	1.6M	2K	92.9/100K	13.4%	$1K	Starbucks	BAJA
42	Ensenada	35	444K	575	129.6/100K	19%	$318	Starbucks	BAJA
43	Apodaca	35	656K	510	77.7/100K	24.1%	$470	Starbucks	BAJA
44	Ciudad Obregon	35	409K	490	119.7/100K	19.8%	$293	Starbucks	BAJA
45	ZM Aguascalientes	34	1.1M	1K	101.2/100K	15.5%	$817	Starbucks	BAJA
46	ZM San Luis Potosi	34	1.2M	903	72.6/100K	18.5%	$891	Italian Coffee	BAJA
47	Naucalpan	34	834K	817	97.9/100K	18.2%	$598	Starbucks	BAJA
48	Playa Del Carmen	34	305K	263	86.2/100K	24.7%	$218	Starbucks	BAJA
49	ZM Tampico	34	861K	258	30/100K	28.7%	$617	Starbucks	BAJA
50	Piedras Negras	34	176K	109	62.1/100K	32.1%	$126	-	BAJA
51	Gustavo A Madero	33	1.2M	1K	101.4/100K	13.8%	$840	Starbucks	BAJA
52	ZM Toluca	33	2.4M	1K	42.7/100K	11.6%	$2K	Starbucks	BAJA
53	Morelia	33	849K	989	116.5/100K	14.6%	$608	Starbucks	BAJA
54	Oaxaca De Juarez	33	271K	924	341/100K	7%	$194	Italian Coffee	BAJA
55	Durango	33	689K	657	95.4/100K	19.3%	$493	Starbucks	BAJA
56	Tuxtla Gutierrez	33	604K	652	107.9/100K	17.5%	$433	Starbucks	BAJA
57	Apizaco	33	81K	154	190.8/100K	9.7%	$58	-	BAJA
58	Los Mochis	32	459K	431	93.8/100K	20.2%	$329	Caffenio	BAJA
59	Reynosa	32	701K	389	55.5/100K	23.4%	$502	Starbucks	BAJA
60	El Marques	32	228K	197	86.4/100K	22.8%	$163	Italian Coffee	BAJA
61	Monclova	32	238K	173	72.7/100K	24.9%	$170	-	BAJA
62	Tlalpan	31	700K	800	114.3/100K	13.6%	$501	Starbucks	BAJA
63	Xalapa	31	489K	660	135.1/100K	12%	$350	Italian Coffee	BAJA
64	Alvaro Obregon	31	759K	575	75.7/100K	19%	$544	Starbucks	BAJA
65	Coacalco	31	278K	361	129.8/100K	14.7%	$199	-	BAJA
66	Ciudad Victoria	31	372K	252	67.7/100K	24.2%	$267	Starbucks	BAJA
67	Tecate	31	108K	118	108.8/100K	20.3%	$78	Caffenio	BAJA
68	Nezahualcoyotl	30	1.1M	1K	104.5/100K	11%	$772	Starbucks	BAJA
69	Tlalnepantla	30	672K	712	105.9/100K	13.6%	$481	Starbucks	BAJA
70	Huixquilucan	30	287K	208	72.5/100K	22.1%	$205	Starbucks	BAJA
71	Atlixco	30	142K	162	114.3/100K	17.3%	$102	Italian Coffee	BAJA
72	Guaymas	30	157K	142	90.5/100K	21.1%	$112	-	BAJA
73	Valladolid	30	85K	124	145.1/100K	13.7%	$61	Italian Coffee	BAJA
74	Jalpa	30	22K	42	187/100K	7.1%	$16	-	BAJA
75	Matamoros	29	542K	680	125.5/100K	10.6%	$388	-	BAJA
76	ZM Pachuca	29	641K	551	86/100K	15.6%	$459	Starbucks	BAJA
77	Atizapan	29	523K	478	91.3/100K	16.3%	$375	Starbucks	BAJA
78	Nuevo Laredo	29	425K	325	76.5/100K	20%	$304	Starbucks	BAJA
79	Corregidora	29	212K	236	111.2/100K	16.1%	$152	Starbucks	BAJA
80	Coatzacoalcos	29	311K	219	70.5/100K	21.9%	$223	Starbucks	BAJA
81	ZM Zacatecas	29	359K	199	55.5/100K	23.1%	$257	Starbucks	BAJA
82	Acapulco	28	780K	686	88/100K	13%	$558	Starbucks	BAJA
83	Tonala	28	570K	494	86.7/100K	15.6%	$408	-	BAJA
84	Carmen	28	249K	264	106.1/100K	15.9%	$178	-	BAJA
85	Penjamo	28	150K	242	161.4/100K	8.3%	$107	-	BAJA
86	Manzanillo	28	191K	234	122.5/100K	13.2%	$137	Starbucks	BAJA
87	Tulancingo De Bravo	28	168K	182	108.1/100K	15.9%	$121	-	BAJA
88	Delicias	28	148K	144	97.3/100K	18.1%	$106	-	BAJA
89	Cozumel	28	89K	126	142.2/100K	11.1%	$63	Starbucks	BAJA
90	Huajuapan De Leon	28	78K	119	152/100K	10.1%	$56	-	BAJA
91	Cadereyta	28	78K	94	121.1/100K	14.9%	$56	-	BAJA
92	Jalpan	28	26K	6	23.5/100K	33.3%	$18	-	BAJA
93	ZM Veracruz	27	939K	598	63.7/100K	13.7%	$673	Italian Coffee	BAJA
94	San Cristobal De Las Casas	27	216K	297	137.6/100K	9.8%	$155	Italian Coffee	BAJA
95	Othon P Blanco Chetumal	27	234K	206	88.2/100K	17%	$167	Italian Coffee	BAJA
96	Navojoa	27	164K	7	4.3/100K	42.9%	$118	-	BAJA
97	ZM Cuernavaca	26	1.0M	555	53.9/100K	13.7%	$737	Starbucks	BAJA
98	Uruapan	26	349K	384	110.1/100K	10.9%	$250	Starbucks	BAJA
99	San Juan Del Rio	26	298K	350	117.5/100K	11.1%	$213	Starbucks	BAJA
100	Campeche	26	294K	218	74.1/100K	17.9%	$211	Italian Coffee	BAJA
101	Cuautla	26	187K	193	103.1/100K	14%	$134	Italian Coffee	BAJA
102	Tuxpan	26	150K	185	123.6/100K	11.4%	$107	-	BAJA
103	Nogales	26	265K	144	54.4/100K	20.8%	$190	Caffenio	BAJA
104	Calera	26	48K	26	54.1/100K	23.1%	$34	-	BAJA
105	Ixtapaluca	25	542K	512	94.4/100K	10.7%	$388	-	BAJA
106	Chilpancingo De Los Bravo	25	283K	342	120.7/100K	8.8%	$203	Starbucks	BAJA
107	Nicolas Romero	25	410K	341	83.1/100K	13.5%	$294	Starbucks	BAJA
108	Cordoba	25	205K	211	103.1/100K	12.3%	$147	Italian Coffee	BAJA
109	Garcia	25	397K	164	41.3/100K	20.1%	$284	Tim Hortons	BAJA
110	Arandas	25	55K	87	157.9/100K	5.7%	$39	-	BAJA
111	Huatulco	25	51K	75	147.5/100K	8%	$36	-	BAJA
112	Chalco	24	400K	366	91.5/100K	10.9%	$287	Italian Coffee	EXPLORAR
113	Tapachula	24	352K	305	86.7/100K	12.5%	$252	Italian Coffee	EXPLORAR
114	Zihuatanejo De Azueta	24	126K	160	127/100K	8.8%	$90	-	EXPLORAR
115	Iguala	24	152K	122	80.1/100K	15.6%	$109	Punta del Cielo	EXPLORAR
116	Colotlan	24	19K	27	142.1/100K	7.4%	$14	-	EXPLORAR
117	Chimalhuacan	23	705K	637	90.3/100K	7.2%	$505	-	EXPLORAR
118	Tlaquepaque	23	687K	286	41.6/100K	14.7%	$492	Starbucks	EXPLORAR
119	Lazaro Cardenas	23	196K	200	102/100K	10%	$140	Starbucks	EXPLORAR
120	Hidalgo Del Parral	23	115K	111	96.3/100K	12.6%	$83	-	EXPLORAR
121	Jesus Maria	23	130K	103	79.4/100K	14.6%	$93	-	EXPLORAR
122	La Piedad	23	100K	102	102.1/100K	10.8%	$72	-	EXPLORAR
123	Salina Cruz	23	84K	101	119.6/100K	8.9%	$60	-	EXPLORAR
124	Juchitan	23	114K	92	81/100K	14.1%	$81	Italian Coffee	EXPLORAR
125	Lagos De Moreno	23	176K	8	4.6/100K	25%	$126	Italian Coffee	EXPLORAR
126	Tetla De La Solidaridad	23	29K	4	13.9/100K	25%	$21	-	EXPLORAR
127	Tepic	22	426K	331	77.7/100K	11.2%	$305	Caffenio	EXPLORAR
128	Zamora	22	205K	184	89.8/100K	11.4%	$147	Starbucks	EXPLORAR
129	Tepatitlan	22	150K	136	91/100K	11%	$107	Cafe de la Parroquia	EXPLORAR
130	Huehuetoca	22	157K	117	74.5/100K	13.7%	$112	-	EXPLORAR
131	Matehuala	22	100K	96	95.9/100K	11.5%	$72	-	EXPLORAR
132	Amealco	22	62K	25	40.2/100K	20%	$45	-	EXPLORAR
133	Xochimilco	21	442K	300	67.8/100K	11%	$317	Starbucks	EXPLORAR
134	San Miguel De Allende	21	175K	169	96.8/100K	8.9%	$125	Starbucks	EXPLORAR
135	Ciudad Valles	21	183K	149	81.6/100K	10.7%	$131	Starbucks	EXPLORAR
136	Comalcalco	21	215K	116	54/100K	15.5%	$154	-	EXPLORAR
137	Ojocaliente	21	40K	34	84.5/100K	11.8%	$29	-	EXPLORAR
138	Poza Rica	20	189K	144	76/100K	11.1%	$136	Italian Coffee	EXPLORAR
139	Silao	20	200K	143	71.4/100K	11.2%	$143	Italian Coffee	EXPLORAR
140	Cuautlancingo	20	113K	49	43.2/100K	16.3%	$81	Starbucks	EXPLORAR
141	Tulum	20	47K	29	62.1/100K	13.8%	$33	Starbucks	EXPLORAR
142	Zapotlan El Grande	19	107K	36	33.8/100K	16.7%	$76	Italian Coffee	EXPLORAR
143	Lazaro Cardenas Qr	19	29K	30	105.3/100K	6.7%	$20	-	EXPLORAR
144	Jose Maria Morelos	19	38K	20	52.8/100K	15%	$27	-	EXPLORAR
145	Puerto Vallarta	18	292K	121	41.5/100K	12.4%	$209	Starbucks	EXPLORAR
146	Mineral De La Reforma	18	203K	98	48.3/100K	12.2%	$145	-	EXPLORAR
147	Huamantla	18	99K	79	80/100K	8.9%	$71	-	EXPLORAR
148	Melchor Ocampo	18	61K	52	85.3/100K	7.7%	$44	-	EXPLORAR
149	Apatzingan	18	124K	22	17.8/100K	18.2%	$89	-	EXPLORAR
150	Irapuato	17	604K	213	35.3/100K	9.9%	$432	Starbucks	EXPLORAR
151	Tuxtepec	17	159K	119	74.6/100K	7.6%	$114	-	EXPLORAR
152	Rio Bravo	17	128K	89	69.4/100K	9%	$92	-	EXPLORAR
153	Mulege	17	63K	55	87.2/100K	7.3%	$45	-	EXPLORAR
154	Fresnillo	16	242K	147	60.8/100K	8.2%	$173	-	EXPLORAR
155	Tizayuca	16	168K	100	59.4/100K	9%	$121	Starbucks	EXPLORAR
156	San Luis De La Paz	16	129K	70	54.5/100K	10%	$92	-	EXPLORAR
157	Chicoloapan	14	230K	142	61.7/100K	5.6%	$165	-	EXPLORAR
158	Tehuacan	14	327K	54	16.5/100K	11.1%	$234	Italian Coffee	EXPLORAR
159	Celaya	14	521K	48	9.2/100K	10.4%	$373	Italian Coffee	EXPLORAR
160	Cuautitlan Izcalli	14	555K	27	4.9/100K	11.1%	$398	Starbucks	EXPLORAR
161	Pueblo Viejo	14	57K	7	12.4/100K	14.3%	$41	-	EXPLORAR
162	Tula	13	115K	66	57.6/100K	6.1%	$82	Punta del Cielo	EXPLORAR
163	Ocotlan	12	100K	44	44.2/100K	6.8%	$71	-	EXPLORAR
164	Rioverde	8	93K	42	45/100K	2.4%	$67	-	EXPLORAR
165	Tlajomulco	6	728K	6	0.8/100K	0%	$521	Starbucks	EXPLORAR
166	Cardenas	3	243K	20	8.2/100K	0%	$174	-	EXPLORAR
167	Tizimin	1	78K	5	6.4/100K	0%	$56	-	EXPLORAR
168	Panuco	1	97K	1	1/100K	0%	$70	-	EXPLORAR

Metodología del Score

30 pts — Población (hasta 5M)

25 pts — Densidad (hasta 200/100K)

25 pts — % Especialidad (hasta 30%)

20 pts — TAM USD (hasta $500M)

ALTA ≥ 70 · MEDIA ≥ 45 · BAJA ≥ 25 · EXPLORAR < 25

Fuente: INEGI DENUE + Euromonitor 2025 · Actualización: Jul 2026 · 168 ciudades