TAM × baja penetración de cadenas × densidad = oportunidad de entrada · 168 ciudades analizadas
| # | Ciudad | Score | TAM USD | Densidad | % Espec. | % Cadenas | Top Marca | Signal |
|---|---|---|---|---|---|---|---|---|
| 1 | ZM Guadalajara | 97 | $216M | 43/100K | 14.9% | 13.2% | Starbucks | Alta oportunidad |
| 2 | ZM Monterrey | 85 | $218M | 24.7/100K | 26.5% | 36.1% | Starbucks | Alta oportunidad |
| 3 | ZM Puebla | 80 | $131M | 59/100K | 14.5% | 25.7% | Italian Coffee | Alta oportunidad |
| 4 | ZM Toluca | 77 | $96M | 42.7/100K | 11.6% | 7.8% | Starbucks | Alta oportunidad |
| 5 | ZM La Laguna | 66 | $59M | 39.5/100K | 24.4% | 11.8% | Starbucks | Oportunidad media |
| 6 | ZM Tijuana | 65 | $88M | 88.5/100K | 19.3% | 13% | Starbucks | Oportunidad media |
| 7 | Leon | 65 | $70M | 101/100K | 13.5% | 13.9% | Starbucks | Oportunidad media |
| 8 | Tlajomulco | 63 | $30M | 0.8/100K | 0% | 13.8% | Starbucks | Oportunidad media |
| 9 | ZM San Luis Potosi | 62 | $51M | 72.6/100K | 18.5% | 20% | Italian Coffee | Oportunidad media |
| 10 | Fresnillo | 62 | $10M | 60.8/100K | 8.2% | 0% | - | Oportunidad media |
| 11 | Chicoloapan | 62 | $9M | 61.7/100K | 5.6% | 0% | - | Oportunidad media |
| 12 | Mineral De La Reforma | 62 | $8M | 48.3/100K | 12.2% | 0% | - | Oportunidad media |
| 13 | Cardenas | 62 | $10M | 8.2/100K | 0% | 0% | - | Oportunidad media |
| 14 | ZM Cuernavaca | 61 | $42M | 53.9/100K | 13.7% | 28.6% | Starbucks | Oportunidad media |
| 15 | Tuxtepec | 61 | $7M | 74.6/100K | 7.6% | 0% | - | Oportunidad media |
| 16 | Huehuetoca | 61 | $6M | 74.5/100K | 13.7% | 0% | - | Oportunidad media |
| 17 | Jesus Maria | 61 | $5M | 79.4/100K | 14.6% | 0% | - | Oportunidad media |
| 18 | Rio Bravo | 61 | $5M | 69.4/100K | 9% | 0% | - | Oportunidad media |
| 19 | Huamantla | 61 | $4M | 80/100K | 8.9% | 0% | - | Oportunidad media |
| 20 | San Luis De La Paz | 61 | $5M | 54.5/100K | 10% | 0% | - | Oportunidad media |
| 21 | Ocotlan | 61 | $4M | 44.2/100K | 6.8% | 0% | - | Oportunidad media |
| 22 | Rioverde | 61 | $4M | 45/100K | 2.4% | 0% | - | Oportunidad media |
| 23 | Cuautitlan Izcalli | 61 | $23M | 4.9/100K | 11.1% | 14.3% | Starbucks | Oportunidad media |
| 24 | Tizimin | 61 | $3M | 6.4/100K | 0% | 0% | - | Oportunidad media |
| 25 | Panuco | 61 | $4M | 1/100K | 0% | 0% | - | Oportunidad media |
| 26 | Juarez | 60 | $62M | 54.2/100K | 28.1% | 24% | Starbucks | Oportunidad media |
| 27 | Chimalhuacan | 60 | $29M | 90.3/100K | 7.2% | 0% | - | Oportunidad media |
| 28 | Xochimilco | 60 | $18M | 67.8/100K | 11% | 13% | Starbucks | Oportunidad media |
| 29 | Tula | 60 | $5M | 57.6/100K | 6.1% | 4.8% | Punta del Cielo | Oportunidad media |
| 30 | Tehuacan | 60 | $13M | 16.5/100K | 11.1% | 12.5% | Italian Coffee | Oportunidad media |
| 31 | Pueblo Viejo | 60 | $2M | 12.4/100K | 14.3% | 0% | - | Oportunidad media |
| 32 | ZM Queretaro | 59 | $65M | 89.3/100K | 19% | 21.3% | Starbucks | Oportunidad media |
| 33 | Gustavo A Madero | 59 | $48M | 101.4/100K | 13.8% | 18.3% | Starbucks | Oportunidad media |
| 34 | Ciudad Victoria | 59 | $15M | 67.7/100K | 24.2% | 5.6% | Starbucks | Oportunidad media |
| 35 | Monclova | 59 | $10M | 72.7/100K | 24.9% | 0% | - | Oportunidad media |
| 36 | Silao | 59 | $8M | 71.4/100K | 11.2% | 11.1% | Italian Coffee | Oportunidad media |
| 37 | Puerto Vallarta | 59 | $12M | 41.5/100K | 12.4% | 14.5% | Starbucks | Oportunidad media |
| 38 | Comalcalco | 59 | $9M | 54/100K | 15.5% | 0% | - | Oportunidad media |
| 39 | Tulum | 59 | $2M | 62.1/100K | 13.8% | 7.1% | Starbucks | Oportunidad media |
| 40 | Zapopan | 58 | $60M | 83.9/100K | 23.1% | 20.8% | Starbucks | Oportunidad media |
| 41 | Ixtapaluca | 58 | $22M | 94.4/100K | 10.7% | 0% | - | Oportunidad media |
| 42 | Tepic | 58 | $17M | 77.7/100K | 11.2% | 21.4% | Caffenio | Oportunidad media |
| 43 | Tizayuca | 58 | $7M | 59.4/100K | 9% | 14.3% | Starbucks | Oportunidad media |
| 44 | Celaya | 58 | $21M | 9.2/100K | 10.4% | 25% | Italian Coffee | Oportunidad media |
| 45 | Amealco | 58 | $3M | 40.2/100K | 20% | 0% | - | Oportunidad media |
| 46 | Apatzingan | 58 | $5M | 17.8/100K | 18.2% | 0% | - | Oportunidad media |
| 47 | ZM Merida | 57 | $54M | 93.2/100K | 21.9% | 17.9% | Starbucks | Oportunidad media |
| 48 | ZM Veracruz | 57 | $38M | 63.7/100K | 13.7% | 42.6% | Italian Coffee | Oportunidad media |
| 49 | Campeche | 57 | $12M | 74.1/100K | 17.9% | 11.1% | Italian Coffee | Oportunidad media |
| 50 | Huixquilucan | 57 | $12M | 72.5/100K | 22.1% | 9.1% | Starbucks | Oportunidad media |